Social Media + Grassroots Efforts: Do They Play Well Together? They Should.
Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”
Grr, shake, turning away. Wait: “What did you say?”
He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy
PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.
You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?
This is what people see in the organic search results (not the paid search ads) when they search for you. … continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image
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