Content Marketing Works … When People Fall in Love With Your Story
Every year I search for a pair of summer sandals that are:
A. Stylish enough to wear with a sundress
B. Comfortable enough to wear all day at Disneyland
(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops
Getting the Words Right for Your Project
Sure, you’ve written some good prose here and there, but you’re not a professional writer, and anyways, you don’t have the time to do it right for your business. A well-written article or Web site page can involve so much. Seriously. Just check out … continue reading How to Find a Great Writer — the Easy Way
Right. There Is No Shortcut (Sorry)
I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content
I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.
Yes, I want gray suede shoes, but I’m resisting. Delete.
I don’t need a new batch of business cards. Delete.
continue reading “Come Fry With Us” – Best Subject Line Ever
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