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“Come Fry With Us” – Best Subject Line Ever

Great Email and Subject Line Copy ExampleI have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

I’d like to win a trip to Hawaii, but I’m not going to bite. Delete.

Then some are just delightful, even if I’m not in the market. Like the recent email I received from The Parker in Palm Springs. “Come Fry with Us” the subject line called.

Oh, no. It’s 114 degrees F in Palm Springs in August. Sometimes hotter. No way. But I opened it. And … I wanted to go. What makes content so persuasive sometimes?

The Parker’s email writers are clearly having fun with the copy. It’s playful. It makes me smile. It’s scannable. It doesn’t take too much of my time. Best of all, it’s tempting.

But I may just wait for the Intelligent Content 2010 conference in February.

Posted by Shelly Bowen on Aug 03, 2009. Filed under Branding, Web Content Inspiration, Web Marketing Tips, Writing and Editing

 

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