Here are books I’ve read, reference, or are on my forever expanding reading list (in no particular order):
“How To” Create Exceptional Content for the Web
Letting Go of the Words: Writing Web Content that Works by Ginny Redish
Content Strategy for the Web by Kristina Halvorson
Don’t Make Me Think: A Common Sense … continue reading Books for Content Strategists, Writers, and People Passionate About Content
2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.
We will focus on content this year! Content will give us an edge.
We will optimize and maximize our content across platforms.
We will assign dedicated resources to create and maintain … continue reading 2010 Content Strategy Conferences
Playing with The Best Camera
I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.
(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity
Content Marketing Works … When People Fall in Love With Your Story
Every year I search for a pair of summer sandals that are:
A. Stylish enough to wear with a sundress
B. Comfortable enough to wear all day at Disneyland
(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops
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