Archive for the ‘Web Content Inspiration’ Category

If a Photo Is Worth 1,000 Words …

… Does a Photo a Day Equal 365,000 Words a Year?

And do those “words” count toward:

Building a social community,
Connecting with friends and colleagues,
Engaging with an audience,
Being more “human” in this virtual world,
Gaining knowledge and ideas around your business, or even, dare I say it,
Improving SEO?

I’m betting the answer is Yes. … continue reading If a Photo Is Worth 1,000 Words …

2010 Content Strategy Conferences

2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.

We will focus on content this year! Content will give us an edge.
We will optimize and maximize our content across platforms.
We will assign dedicated resources to create and maintain … continue reading 2010 Content Strategy Conferences

Mobile App Content Sparks Marketing Creativity

Playing with The Best Camera

I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.

(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity

The Power of (Empty v. Juicy) Words

A Little Refreshment

“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.

What I meant was, “Impressive glass, classic choice, … continue reading The Power of (Empty v. Juicy) Words

Every Exceptional Business Has a Key …

PYBOP Scribbles #2. What exceptional content will your key unlock? Click to enlarge image.

Improve your business and improve the world? Why not? It seems many exceptional business are doing just that. Imagine the impact of:

Better working conditions.
Healthier environment.
Stronger appreciation of individual talent over conformity.
Healthier, stronger people.
Broader cultural awareness and … continue reading Every Exceptional Business Has a Key …