Here are books I’ve read, reference, or are on my forever expanding reading list (in no particular order):
“How To” Create Exceptional Content for the Web
Letting Go of the Words: Writing Web Content that Works by Ginny Redish
Content Strategy for the Web by Kristina Halvorson
Don’t Make Me Think: A Common Sense … continue reading Books for Content Strategists, Writers, and People Passionate About Content
2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.
We will focus on content this year! Content will give us an edge.
We will optimize and maximize our content across platforms.
We will assign dedicated resources to create and maintain … continue reading 2010 Content Strategy Conferences
So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.
I contact customer service via an online form. … continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling
This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.
People will leave. It’s inevitable. But can you help guarantee their return? Sure.
6 Easy Ways to Increase Repeat Visits to Your Site
Here … continue reading Web Content Strategy: Planning for Ongoing Engagement
It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and … continue reading The Big Picture: End-to-End Content Strategy
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