Where does content strategy belong in the hierarchy of Web site creation?
Under IA (information architecture)?
Marketing?
Design?
User experience?
Editorial?
Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very … continue reading Is Your Web Site at Risk of Osteoporosis?
If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:
Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter
To paraphrase Seth Godin in his post “Confusing Activity with Action:” we’re all doing a lot of activities online (such as me writing or you reading this post), but is it getting in the way of action? Is it getting you where you want to go?
I’d like to add a … continue reading Get Your Customers to Take Action
To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in … continue reading Get Personal with Photography
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