Shelly Bowen

If a Photo Is Worth 1,000 Words …

Shelly Bowen — Thu, 04 Mar 2010 19:11:17 +0000

… Does a Photo a Day Equal 365,000 Words a Year?

And do those “words” count toward:

Building a social community, Connecting with friends and colleagues, Engaging with an audience, Being more “human” in this virtual world, Gaining knowledge and ideas around your business, or even, dare I say it, Improving SEO?

I’m betting the answer is Yes. ... continue reading If a Photo Is Worth 1,000 Words …

Books for Content Strategists, Writers, and People Passionate About Content

Shelly Bowen — Tue, 02 Mar 2010 19:17:55 +0000

Here are books I’ve read, reference, or are on my forever expanding reading list (in no particular order):

“How To” Create Exceptional Content for the Web Letting Go of the Words: Writing Web Content that Works by Ginny Redish Content Strategy for the Web by Kristina Halvorson Don’t Make Me Think: A Common Sense ... continue reading Books for Content Strategists, Writers, and People Passionate About Content

Maximizing Twitter for Your Business

Shelly Bowen — Tue, 02 Feb 2010 02:49:38 +0000

A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.

But how do you keep up?

Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account

An impersonal corporate Twitter account, one that’s ... continue reading Maximizing Twitter for Your Business

2010 Content Strategy Conferences

Shelly Bowen — Fri, 08 Jan 2010 00:55:49 +0000

2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.

We will focus on content this year! Content will give us an edge. We will optimize and maximize our content across platforms. We will assign dedicated resources to create and maintain ... continue reading 2010 Content Strategy Conferences

You’re Awesomer: Leaving Customers with an Awesome Feeling

Shelly Bowen — Tue, 22 Dec 2009 23:53:58 +0000

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.

I contact customer service via an online form. ... continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling

6 Ways to Enhance Your Mobile to Web User Experience

Shelly Bowen — Tue, 01 Dec 2009 23:20:32 +0000

Learning from The Best Camera

Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.

Yesterday I posted how the mobile app ... continue reading 6 Ways to Enhance Your Mobile to Web User Experience

Mobile App Content Sparks Marketing Creativity

Shelly Bowen — Mon, 30 Nov 2009 20:35:51 +0000

Playing with The Best Camera

I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.

(Have you noticed I do my ... continue reading Mobile App Content Sparks Marketing Creativity

How to Literally Start Writing (Just About Anything)

Shelly Bowen — Thu, 26 Nov 2009 00:07:06 +0000

You have lots of (let’s say blog) ideas for your business and profession. You’ve considered your audience, your niche subject matter, how you’ll publish, and the value your sincere and transparent writing will provide the world. You have even considered the benefits and drawbacks of starting a blog. And you’re ... continue reading How to Literally Start Writing (Just About Anything)

Web Content Strategy: Planning for Ongoing Engagement

Shelly Bowen — Thu, 19 Nov 2009 23:44:53 +0000

This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.

People will leave. It’s inevitable. But can you help guarantee their return? Sure.

6 Easy Ways to Increase Repeat Visits to Your Site

Here ... continue reading Web Content Strategy: Planning for Ongoing Engagement

The Big Picture: End-to-End Content Strategy

Shelly Bowen — Wed, 21 Oct 2009 18:38:47 +0000

It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and ... continue reading The Big Picture: End-to-End Content Strategy