Editorial and Writing: Caught in the MIDDLE

Hands-on editorial and Web writing services for redesigns, new initiatives, and Web site testing

The big business goals are set, the measurable objectives are agreed upon, and the project has already hit the ground running. Now it’s time to cross your fingers and hope all the content comes together for launch and gains momentum over time.

Wait a minute. Creating and collecting motivating, persuasive, engaging content for your visitors takes planning.  Most likely, content will be an ongoing need. Too many businesses get caught in the middle — or at the end — of a project scrambling for substance. That’s so not you.

Be exceptional. Hire an expert to help.

Prioritizing your needs — for the business and the consumer — is a good place to start. Whether you’re looking to optimize your homepage and landing pages, start an e-mail series, launch a social marketing campaign, or revamp your business blog, Shelly will help plan and execute your content strategy so you more easily reach your goals.

Some of the editorial and writing services that Shelly Bowen provides are:

• Project-specific content strategy based on industry best practices and experience
• Interactive content development
• Persuasive copy writing
• Developmental editing
• End-to-end content management
• Keyword integration for search engine optimization (SEO)

To get Shelly’s undivided attention, it’s a good idea to call and reserve time on the schedule in advance, even if you feel you’re not quite ready for the content.