A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.
But how do you keep up?
Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account
An impersonal corporate Twitter account, one that’s … continue reading Maximizing Twitter for Your Business
2010 has barely taken off, and I’m already hearing from colleagues and clients about their firm resolutions to maximize digital content assets.
We will focus on content this year! Content will give us an edge.
We will optimize and maximize our content across platforms.
We will assign dedicated resources to create and maintain … continue reading 2010 Content Strategy Conferences
So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.
I contact customer service via an online form. … continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling
Learning from The Best Camera
Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.
Yesterday I posted how the mobile app … continue reading 6 Ways to Enhance Your Mobile to Web User Experience
Playing with The Best Camera
I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.
(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity
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