Posts Tagged ‘content planning’

I Need to Find a Way to Stand Out

An exceptional content strategy can map the way to an exceptional you online

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the … continue reading I Need to Find a Way to Stand Out

For Truly Engaging Customer Experiences …

It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.

It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.

Many experts have said this before me, but it’s worth repeating: if … continue reading For Truly Engaging Customer Experiences …