Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.
Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach
by Shelly Bowen
Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look … continue reading What's Your Seasonal Content Strategy?
by Shelly Bowen
Low Expectations for Holiday Sales This Year?
If you’ve adjusted your holiday sales forecast for 2008 due to the down economy, you’re not alone. Even if all goes well at the U.S. election tomorrow — possible? — healing will take some time. And this holiday season will be really … continue reading Three Ways to Increase Web Site Sales in a Down Economy
“Who are you writing to?” I asked a colleague recently of his small business blog. [polldaddy poll=1006092]
“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, … continue reading Web Site Marketing with Integrity: Possible?
When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal:
To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own.
A great SEO specialist … continue reading SEO Copywriting: How to get it right
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