I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.
Yes, I want gray suede shoes, but I’m resisting. Delete.
I don’t need a new batch of business cards. Delete.
continue reading “Come Fry With Us” – Best Subject Line Ever
by Shelly Bowen
More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type … continue reading 9 Twitter Writing Tips for Businesses
Which is more effective online: long or short copy?
If you said short … you’re only half right. In reality, it depends. On everything really. Here’s a magic question:
Where is your shopper in the buying process?
At the very beginning? Then you might want to use short, scannable copy to quickly conveys … continue reading Which Is Better: Long or Short Web Copy?
Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.
Need your own content … continue reading 5 Ways to "Back off the sell and amp up the entertainment."
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